You stink.
You're just the last to know.
Your deodorant makes it worse. Your toothpaste too. They kill everything in their path, good bacteria included, and the smell comes back louder. liche works with your body instead of against it.
Still in the lab. Landing in 2027.
Get in now, pay less than everyone who shows up later.
Your coworkers have a group chat about it.
You're not in it.
Think of the last time someone leaned back while you were talking.
That was it.
of people with bad breath only find out mid-conversation.
Not before. Always last.
Carneiro et al., 2026
Full honesty: we're trying to prove to investors this brand needs to exist. If you'd actually use it, subscribe. That's the whole ask.
We start with your mouth.
The rest of you is next.
One product per body zone. That's the whole plan.
- Deodorants and toothpastes that mask or nuke.
- Care that wipes out the good bacteria with the bad.
- Products built to hide the smell, not fix it.
- Formulas that rebalance the bacteria making the smell.
- Fixed at the root. No perfume cover-up.
- One system per body zone. Real research behind each one.
Your hygiene isn't the problem.
Your products are.
Full honesty: we're trying to prove to investors this brand needs to exist. If you'd actually use it, subscribe. That's the whole ask.
The quiet confidence you carry when you know you smell good.
"She walked in with pure liche."
…unless you'd rather they lean in and immediately regret it.
liche is for you if…
- you flinch a little when someone leans in too close
- you catch yourself thinking do I smell right now, in the middle of a Tuesday
- you sweat more than the deodorant aisle wants to admit
- you like your wine, your coffee, the occasional cigarette
- you're done with alcohol, aluminum, and microplastics on your body
- you know your bacteria matter, and nothing on the shelf treats them like it
If any of that landed, you belong on the list.
Not there yet. Help us get there.
Founding 500.
500 people. That's it. No newsletter yet, a loyalty program built for you, and a spot on the list before we go public.
- Invites to private Founding 500 nights across Europe, before launch.
- First access in 2027. Months before anyone else.
- Founding pricing. Locked for life.
- A direct line to Hind and Julia. A private WhatsApp Community, voice notes, the messy bits.
- A seat in a community building a confidence movement. Not another skincare cult.
We're rolling out across Europe city by city. Be quick.